Why Emotion Is Your Biggest Marketing Tool
The longer I live, the more I realize: people don’t remember what you sold them—
they remember how you made them feel.
That’s why when Sonia and I built WALL ART by Sonia, we didn’t start with strategy. We started with emotion.
Because emotion doesn’t expire. It doesn’t go out of style. And it doesn’t care if you’re 25… or 75.
What does it care about?
How We Built a Brand Voice in a Market That Doesn't Listen
It started with silence.
Not the good kind—the reflective kind—but the kind you get when you pour your heart into something… and nobody’s looking. No clicks, no comments, no conversions. Just… blank air.
At first, I thought we were doing something wrong.
Wrong format, wrong keywords, wrong time of day. I read all the marketing blogs. Watched hours and hours of YouTube videos. Listened to the "experts." Optimized every headline. Still, nothing moved the needle. WTF!
And then it hit me.
Starting Late, Starting Strong – Why the Best Time to Build Your Dream Is Now
I’m writing this with my morning coffee in hand, house music playing low in the background through my headphones, so as not to disturb. Sonia is still asleep in the next room. The condo is quiet. The light is soft. And there’s a calm that comes with age—the kind where you know time isn’t just passing… it’s asking something of you.
For me, it’s asking: