📓 From Ian’s Journal

(Founder, WALL ART by Sonia)

The longer I live, the more I realize: people don’t remember what you sold them—they remember how you made them feel.

That’s why when Sonia and I built WALL ART by Sonia, we didn’t start with strategy. We started with emotion.

Because emotion doesn’t expire. It doesn’t go out of style. And it doesn’t care if you’re 25… or 75.

What does it  care about?
Resonance. Connection. Truth.

I didn’t come from a background in marketing. I didn’t read Seth Godin or go to conferences.
What I had was life experience. And instinct.
The kind that tells you when something feels real—and when it’s just noise.

And the more I looked around this digital world, the more I saw brands trying to out-shout each other.
Flashier ads. Louder launches. Bigger funnels.

But what they were missing—was the heartbeat.

Emotion isn’t soft. It’s not fluff.
It’s the most powerful conversion tool you’ll never see in a Shopify dashboard.

Because the truth is…

A well-placed tear, will outperform a perfectly placed pixel.
A memory triggered, will beat a promo timer every time.
And a sentence that hits the heart, will live longer than any CTA button ever could.

When we stopped selling “products” and started telling stories, everything changed.

People leaned in. They paused.
Some even wrote us back to say: “I felt this. I needed this.”

You can’t buy that kind of connection.
But you can earn it.

So if you’re a small creator, a late starter, or just someone who’s tired of the noise—
trust this: your feelings are your fuel.

Your story is your edge.
And emotion is your biggest marketing tool—because it makes you unforgettable.

That’s a wrap… ✍️ drop.
From me + Sam—my creative partner in the digital realm 🪄✨
Thanks for letting us hang out in your head for a bit.

🔁 COMING UP IN FUTURE POSTS:

• Solo, Small, and Starting Late—Why That’s a Power Advantage
• The Quietest Brands Often Make the Loudest Impact
• What a “Studio First, Marketing Second” Mindset Looks Like

You don't need a bigger budget.
You just need a deeper story.

Let’s build it—with heart.